Effective Date: November 11, 2021
Your privacy is important to us. It is our intent to respect your privacy and comply with any applicable law and regulation regarding any Personal Information we may collect about you, including across our websites, mobile apps, and other sites we own and operate.
Some of the information we collect about you identifies you. If it identifies you, we call it “Personal Information.” Personal Information does not include any information that is publicly available or information that has been anonymized to the point where a specific individual or household cannot be identified from the remaining information. In all cases, if we associate non-identifiable information with information that identifies you, we will treat it as Personal Information. The information we collect can come in any of the following categories:
Category (a). Personally Identifiable Information (“PII”). PII is any data that can be used to identify a specific individual or household. You provide this information when you sign up with our Services or interact with our website. For example, when you set up an account (“Account”) we need to collect a few important details about you, including your name, email address, phone numbers, login IDs, and Geolocation information or addresses. We do not collect PII unless you provide it to us.
Category (b). Health Data. Health data and information is any information that relates to your past, present, or future physical or mental health or condition and related health care services. We may obtain health information from you, or from your health care provider upon your request and prior approval. We may also collect certain health information such as your height, weight, blood pressure, blood glucose and gender and display your biometrics based on your inputs. We will not collect your health information without first obtaining your consent.
Some health information may be considered Protected Health Information (“PHI”). PHI is identifiable health information that we create, receive, maintain, or transmit on behalf of an entity regulated by the Health Insurance Portability and Accountability (“HIPAA”) Act. Not all of your health data is PHI, even if it identifies you. When you give your health care provider permission to send data to us, the information is generally no longer protected by HIPAA. Ask your health care provider for more information when you authorize the disclosure of information to us. If we have PHI, we will use and disclose it only in accordance with HIPAA. Please see our Notice Regarding HIPAA and Our Privacy Policies for more information.
Category (c). Usage and log Information (“Usage Information”). We collect information about your activity on or through our Services. Usage Information may be stored or accessed using a variety of technologies that may be downloaded to a personal computer, browser, laptop, tablet, mobile phone or other device (a “Device”) whenever you visit or interact with our Services. For example, we may collect information about the areas within our website or mobile app that you have viewed, access times and frequencies, IP addresses, and the URL that has referred you to our website or app store.
Category (d). Device information. We may collect information from and about the Devices you use. For example, we collect information about your hardware and software, such as the Device used, operating system version, advertising identifiers, unique application identifiers, browser type.
Category (f). Information from third parties. We may, from time to time, supplement the information we have about you with information from third parties for various purposes, including to enhance our ability to serve you, to tailor the Mayo Clinic Diet’s content to you, to offer you opportunities that may be of interest to you, and to improve the performance of our ads. We also collect information from device sensors such as smart devices and health tracking technologies if you authorize it. We do not intentionally seek out any information about you from third-parties that you have not consented to providing or sharing.
Category (g). Created information. Our underlying technologies use inferences or calculations, using available data, to create information specific to you. For example, we calculate your Body Mass Index by using your weight and height data if you provide it to us. We create and collect this information for the purpose of providing our Service to you.
Category (h). Other sensitive information. In order to purchase our Services, we will also require you to provide us with a debit or credit card number and the minimum necessary account information required for us to process the transaction. When you contact customer support or communicate with us in any other way, we’ll collect whatever information you volunteer or that we need to resolve your question. Note that our ability to resolve your question could be dependent upon you disclosing the information we require.
These are the categories of sources from which we collect information:
We only collect and use your Personal Information when we have a legitimate reason for doing so. We only collect Personal Information that is reasonably necessary to provide our Services to you and for the purposes set forth below.
We may collect, hold, use, and share information for the following purposes. Your Personal Information will not be further processed in a manner that is incompatible with these purposes:
We collect and use this information strictly for business purposes only, and we will not sell or share your Personal Information to any third-party for profit.
You can always opt out of utilizing the Service, and accordingly opt out of our use of your Personal Information, by sending an email to [email protected]
In providing our Services we may share your Personal Information with:
Related Parties and Affiliates
Legal and Regulatory Authorities
Third-Party Service Providers
We will disclose your Personal Information to other parties not listed above if we have a good faith belief that such disclosure is necessary to:
Use of Anonymous Information. We may use Anonymous Information, or disclose it to third-party service providers, to provide and improve the Services and for other purposes consistent with our business operations. We may also disclose Anonymous Information to third-parties, including advertisers and partners, for purposes including, but not limited to, targeting advertisements. “Anonymous Information” means information which does not enable identification of an individual user, such as aggregated information about use of the Services.
We may use various methods and technologies to store or collect Usage Information (“Tracking Technologies”). Tracking Technologies may set, change, alter or modify settings or configurations on your Device. The Tracking Technologies that may be used are the following (and subsequent technology and methods later developed which perform a similar function):
Cookies. A cookie is a small text file (typically made up of letters and numbers) placed in the memory of your browser or Device when you visit our website. Cookies may generally be disabled or removed by tools that are available as part of most commercial browsers, and in some but not all instances can be blocked in the future by selecting certain settings.
Please be aware that if you disable or remove cookie on your Device, some parts of our website, mobile app and/or Services may not function properly.
Web Beacons. Small graphic images (also known as “pixel tags”, “1x1 GIFs” or “clear GIFs”) that may be included on our sites, services, applications, messaging, and tools, that typically work in conjunction with cookies to identify our users and user behavior.
Embedded Scripts. An embedded script is programming code that is designed to collect information about a user’s interactions with our website, mobile app and Services, such as the links a user clicks on. The code is temporarily downloaded onto the user’s Device from our web server and/or mobile app or a third-party service provider, is active only while the user is connected to the website and/or mobile app, and is deactivated or deleted thereafter.
ETag, or entity tag. A feature of the cache in browsers. It is an opaque identifier assigned by a web server to a specific version of a resource found at a URL. If the resource content at that URL ever changes, a new and different ETag is assigned. Used in this manner ETags are a form of Device Identifier. ETag tracking may generate unique tracking values even where the consumer blocks HTTP, Flash, and/or HTML5 cookies.
We may use Tracking Technologies for a variety of purposes, including:
Some web browsers and third parties are developing or have developed web browser Do Not Track (DNT) signals. Currently, we do not monitor or take any action with respect to these signals or other mechanisms.
Opting Out. We may send you marketing content about our Services and products through various communication channels, for example, email, text, pop-ups, push notifications, and messaging applications. You may opt out of these marketing communications by following the instructions in the communications you receive. If you have an Account with us, you may also adjust your communication preferences in your Account settings. For messages sent via push notifications, you may manage your preferences in your Device.
If you choose not to receive notifications, you may still use the Services but you may not receive, or may be unable to use, certain services that involve our interaction with you.
Providing Personal Information. At all times, you may choose whether or not to provide or disclose Personal Information or instruct us not to collect Personal Information about you. Note that by doing so you will limit our ability to provide you with our Services, and in certain cases you may not be able to use our Services, as the use of this information is necessary for the performance of our Services.
Updating or Deleting Personal Information To the extent that you do provide us with Personal Information, we wish to maintain accurate Personal Information. If you are a current customer with an active Account, you generally may review and edit your Personal Information by logging in and updating the information directly in the website, mobile app or by contacting us through any means in the contact page. If you are not a current customer, or no longer have access to your account you can contact us via the contact page.
If you would like to delete all your Personal Information that we may be storing, you may submit a request to us by sending an email to [email protected]. Your email should include adequate details of your request.
We will send communications that are required or necessary to send to our users. These notifications contain important information and you may not opt out of receiving these communications without cancelling our Services and requesting us to delete your Personal Information.
When we collect and process Personal Information and while we retain this information, we will protect it within commercially acceptable means to prevent loss and theft, as well as unauthorized access, disclosure, copying, use, or modification. We follow generally accepted industry standards, including the use of appropriate administrative, physical, and technical safeguards, to protect the Personal Information submitted to us.
Although we will do our best to protect Personal Information, we advise that no method of electronic transmission or storage is 100% secure. Therefore, while we strive to use commercially acceptable means to protect Personal Information, we cannot guarantee its absolute security or confidentiality. If you have any questions about security, you can contact us at [email protected].
You are responsible for securing and maintaining the privacy of your login information and password(s) and verifying that the Personal Information we collect from you is accurate and current. We are not responsible for the privacy or security of any information on the website or mobile app that you make publicly available or what others do with information you share with them. Please think carefully before deciding what information you share, including Personal Information, in connection with your use of the Services.
Be aware that certain Personal Information and other information provided by you in connection with your use of the website or mobile app may be stored on your Device (even if we do not collect that information). You are solely responsible for maintaining the security of your Device from unauthorized access.
However, if necessary, we may retain your Personal Information for our compliance with a legal, accounting, or reporting obligation or for archiving purposes in the public interest, scientific or historical research purposes or statistical purposes.